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A noble cause with profit too.
By: Ms.Lakshmi Devi
What started out, as an export of hand-woven fabric and bed linen to the United States, with special customers, like exclusive boutiques is today Kalpa Druma - the one place you'd go to for quality handicrafts. From the States, we went to Australia, New Zealand and the United Kingdom. It was only in 1994 that retail operations began with Kalpa Druma, by sourcing handicrafts from all over the country for a niche people.
The specialty of Kalpa Druma is that we have crafts from all over India, from every nook and corner. Every season we come out with something different and new. We have designers working with us and we work with very specialized craftsmen, about 150 of them. Soon we diversified into home textiles.
Since we did a lot of printed linen that became a logical extension into ladies clothing. It was another big area that we never thought we would start, but we did finally. Till now we were focussing on products. But over the years we have realized that we need to present our craftsmen instead of just their products alone. So we have shows where they will feature a particular craftsman and make it an exhibition of his products. The proceeds go back to him. A noble cause with profit too.
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About the Author
Ms. Lakshmi Devi
Exind Corporation
26, Lady Madhava Road,
Mahalingapuram,
Chennai - 600034
Tel: +91-44-28171547
+91-44-28117652
Fax: +91-44-28111681
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